For its upfront presentation at the Metro Toronto Convention Centre on June 4, Rogers Media was sensitive to guest needs—namely, the need to grab a cocktail within 60 minutes. "At the forefront [of our mind during the planning process] was our guests and making this an easy and fun event for them" said Dean Bender, vice president of creative and promotion at the media company. So sticking to an efficient timeline was a top priority, and organizers worked to ensure that the presentation part of the evening was concise.
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